(Leans into the mic, adjusts glasses, stares at you with that look, the one that says “I’ve been thinking about this way too much, and now you’re gonna hear about it”)
So here’s the thing about marketing your art. You hate it, right? Of course you hate it. You became an artist so you could sit alone in a room and wrestle with your demons, not so you could become some kind of content-churning carnival barker screaming “LOOK AT ME” into the digital void. I get it. I really do. The whole thing feels gross. It feels like you’re betraying whatever pure thing made you pick up a brush or a pen or a guitar in the first place.
But here’s the cold hard truth they don’t tell you in art school: if nobody sees the thing, the thing might as well not exist. You’re just a person alone in a room having a very private conversation with yourself. And that’s fine if you’re a monk, but you’re not a monk. You’re an artist. You need witnesses.
So you gotta do the dance. You gotta post. But posting is a full-time job now, and you already have a full-time job, the actual making. Something’s gotta give. Either you stop making, or you stop sleeping, or you figure out a way to not lose your goddamn mind doing both.
Enter Publora.
Now, I know what you’re thinking. “Great, another soulless scheduling tool built by some 22-year-old in a hoodie who thinks ‘disruption’ is a personality trait.” But here’s the thing, Publora’s different. And I don’t say that lightly. I say that like a guy who’s tried every single one of these things and wanted to throw my laptop out the window after each one.
Publora was built by an actual creator . Some guy named Sev who got frustrated with all the bloated, slow, feature-packed nonsense out there and said “I’m gonna build the thing I actually want to use” . And that matters. That’s the difference between a tool made by marketers for marketers and a tool made by someone who sits down and stares at a blank page just like you do.
It looks like Google Docs. I’m serious. Clean, minimal, no flashing lights, no “buy my course” energy . It’s just you and your words and your ideas. You write. You schedule. You move on with your life. The interface doesn’t get in your way. It’s like the tool equivalent of that friend who just listens without offering unsolicited advice.
And yeah, it’s got AI. Everybody’s got AI now, right? But this AI actually makes sense. It learns from your past posts . It’s not trying to write for you, it’s trying to unstick you when you’re staring at that cursor blinking at 2 a.m. with nothing. It’s like having an editor who actually knows your voice instead of some corporate bot that thinks “synergy” is a word humans use .
You can schedule across ten platforms. Instagram, TikTok, YouTube, Facebook, Threads, Bluesky, X, Mastodon, LinkedIn, Pinterest . All of them. From one place. You write it once, you tweak it for each platform, because God knows what works on LinkedIn sounds insane on TikTok, and you walk away. You go back to the studio. You go back to the work.
And here’s the part that actually got my attention: you can schedule up to three months out . Three months. Imagine finishing a whole body of work, spending one day scheduling all your promotion, and then just… not thinking about it for three months. Just making. Just existing as an artist. Imagine that freedom.
The free trial is 14 days . That’s enough time to figure out if it works for you. The paid plans start at five bucks a month . Five bucks. That’s less than a sandwich. That’s less than the therapy you’re gonna need if you keep trying to manually post to six platforms every day.
Look, I’m not here to sell you anything. I don’t get a commission. I don’t have a discount code. I’m just another artist who found a tool that doesn’t make me want to tear my hair out. Publora respects your time. It respects your attention. It gets out of the way so you can do the actual work, the work that matters.
And at the end of the day, isn’t that what we’re all looking for? Something that just… works? Without the drama, without the hype, without making us feel like we’re failing at yet another thing we never wanted to be good at in the first place?
Go check it out. Or don’t. Keep posting manually at 3 a.m. and resenting every second of it. Your call. I’ll be here either way, probably over-caffeinated, definitely overthinking, and trying to figure out how to get my next thing out into the world without losing my soul in the process.
(leans back, takes a sip of cold coffee, stares into middle distance)
So maybe you read that whole thing about Publora and you thought, “Okay, you’ve got some thoughts on this marketing nonsense. Where do I get more of this honest, marketing wisdom?” Fair question. Look, I wrote this book. It’s called Digital Marketing for Creatives. And before you roll your eyes at another “how to grow your brand” manifesto written by some guy in a suit who’s never had to sell anything he actually cared about, it’s not that. It’s the opposite of that. It’s a book for people who hate the very concept of marketing but understand, deep down, that the alternative is just making stuff nobody sees until you die and someone finds it in your closet. The whole point is efficiency. It’s strategy without the sleaze. It’s a system designed to get you back to the one thing you actually want to do: create. Less time chasing algorithms, more time chasing whatever weird vision is rattling around in your head. It’s marketing for people who’d rather be doing literally anything else.
If you don’t want to buy the book, but want a more in-depth discussion around marketing, then my twice-weekly newsletter is free to sign-up to and covers material that doesn’t make it to the blog. This link will take you there.
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Digital Marketing for Creatives 
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