The Dark Forest – Where do creatives go to play?
Last weeks post received a lot of interest and I had a lot of people asking me just where they could create their own Dark Forest… so here’s a very quick run-down with a re-cap for those who’ve just dropped in today. You know that feeling. The one where you post something you actually care…
This Digital Ghost Town and Where the Hell We’re All Hiding
You ever get the feeling you’re screaming into a void, but the void is just screaming back at you in the same five phrases it scraped from some other void? That’s not just your standard-issue existential dread, folks. That’s the “Dead Internet Theory,” and it’s less of a theory and more of a “have you…
Nobody Buys Your Book Because It’s Good
That headline probably annoyed someone. Good. Because it’s one of those ideas that feels offensive right up until you realise it’s mostly true. Every writer likes to believe there’s some invisible force keeping score. Somewhere out there is a cosmic librarian, quietly rewarding quality. You write the best book, you get the biggest audience. Justice…
The Psychology of Collectors (Even If Nobody Knows Who You Are)
Here’s something that doesn’t get talked about enough. Most creatives spend their lives chasing new customers. Every Instagram post. Every ad. Every market stall. Every newsletter. It’s all aimed at convincing another stranger to part with twenty-five quid. And look, I get it. New customers feel exciting. They make you feel like you’re growing. Like…
Stop Selling Your Art. Start Selling Future Memories.
Let’s start with an uncomfortable question. When was the last time you bought something creative because of the specifications? Seriously. Did you buy a novel because it contained 86,417 words? Did you buy a painting because the canvas was stretched over premium kiln-dried pine? Did you buy a print because the paper was 310gsm museum-grade…
Your Biggest Competitor Isn’t Another Artist. It’s Netflix.
“You’re not losing sales to another illustrator. You’re losing them to someone deciding to watch three episodes of The Bear.” That sentence annoyed me the first time it popped into my head. Because it felt unfair. You spend months writing a novel. Or painting something that consumed entire weekends and a disturbing amount of expensive…
Your Feed Sucks and You Know It: How to Actually Audit Your Social Media Without Losing Your Mind.
Alright, pull up a chair. Turn off your phone. Take a deep breath. And try not to have a panic attack. We need to talk about your social media. I know. I can see you wincing. I can see you scrolling through your feed right now, feeling that familiar knot in your stomach, thinking, “Oh…
The “Translation” Technique: How to Speak Your Audience’s Language (Even If You Don’t Share Their Taste)
Alright. Take a breath. Put down the thesaurus. We need to have an uncomfortable conversation. You know that feeling when you’re at a dinner party, and someone asks what you do, and you launch into this beautiful, poetic, deeply intellectual explanation of your work? You talk about “deconstructing the male gaze” or “exploring the intersection…
The “Lighthouse” Method: Creating One “Magnetic” Piece of Content That Does the Heavy Lifting for You
Alright, settle in. Grab your burnt coffee. Let’s talk about the bloody treadmill. You know the one. The content treadmill. The one where you wake up at 6 AM, sweat dripping down your forehead, and think, “Oh god, I haven’t posted a Reel today. I haven’t told the algorithm I exist. I haven’t reminded the…
The “One-Way Mirror” Strategy: How to Find Your Audience by Watching Where They Already Hang Out
Alright, lock the door, sit down, and stop pacing. I want to talk about something that’s been pissing me off for about fifteen years. The “hustle.” The “grind.” The endless, soul-crushing, serotonin-destroying treadmill of “post every day, engage with twenty people, use the right hashtags, do a Reel, do a TikTok, do a dance, do…
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Digital Marketing for Creatives 