Your Feed Sucks and You Know It: How to Actually Audit Your Social Media Without Losing Your Mind.
Alright, pull up a chair. Turn off your phone. Take a deep breath. And try not to have a panic attack. We need to talk about your social media. I know. I can see you wincing. I can see you scrolling through your feed right now, feeling that familiar knot in your stomach, thinking, “Oh…
The “Translation” Technique: How to Speak Your Audience’s Language (Even If You Don’t Share Their Taste)
Alright. Take a breath. Put down the thesaurus. We need to have an uncomfortable conversation. You know that feeling when you’re at a dinner party, and someone asks what you do, and you launch into this beautiful, poetic, deeply intellectual explanation of your work? You talk about “deconstructing the male gaze” or “exploring the intersection…
The “Lighthouse” Method: Creating One “Magnetic” Piece of Content That Does the Heavy Lifting for You
Alright, settle in. Grab your burnt coffee. Let’s talk about the bloody treadmill. You know the one. The content treadmill. The one where you wake up at 6 AM, sweat dripping down your forehead, and think, “Oh god, I haven’t posted a Reel today. I haven’t told the algorithm I exist. I haven’t reminded the…
The “One-Way Mirror” Strategy: How to Find Your Audience by Watching Where They Already Hang Out
Alright, lock the door, sit down, and stop pacing. I want to talk about something that’s been pissing me off for about fifteen years. The “hustle.” The “grind.” The endless, soul-crushing, serotonin-destroying treadmill of “post every day, engage with twenty people, use the right hashtags, do a Reel, do a TikTok, do a dance, do…
The “Soft Pitch” Script: How to Bring Up Money Without Feeling Like a Car Salesman
I need to tell you something. And you’re not going to like it. You’re not losing sales because your work isn’t good enough. You’re not losing sales because the market is saturated. You’re not losing sales because the algorithm hates you. You’re losing sales because you never actually ask for them. I watch creatives do…
The Objection Vault: Why Clients Go Silent (And Exactly What to Say Next)
You sent the quote. You felt good about it. Confident, even. You priced fairly, explained the value, hit send. And then… nothing. A day passes. Two days. A week. You check your messages. They’ve read it. No reply. Just that horrible digital silence that makes you question everything. Was the price too high? Did you…
How’s That Marketing Going? Honestly?
Look, nobody gets into art, writing or creativity because they’re dying to segment an email list at 11:47pm on a Tuesday. That’s not the dream. The dream is making something honest, something weird, something that maybe, on a good day, makes another human feel less alone. But then reality shows up. And reality says, “Cool…
The £0 Marketing Toolkit: 3 Unsexy Tactics That Work Better Than Instagram
Her Alright. Come in. Sit down. Leave your ring light by the door. I see you. You’ve been posting Reels. You’ve been dancing. You’ve been showing the “process” for the nine hundredth time. And what do you have to show for it? A thousand views from people who will never hire you, three new followers…
Your Audience Isn’t Ignoring You: They’re Confused (And Honestly? That’s On You)
Okay. Take a breath. Put down the Canva template. I see you over there, posting another “I’m so grateful for this creative journey” shot of your desk with a coffee mug that says something like “Make Stuff That Matters.” Cool. Great. But nobody’s buying. Nobody’s booking. And you’re starting to think the algorithm hates you,…
Stop Trying to Pick One Lane. You’re an Artist, Not a UPS Driver.
I need to say something that’s gonna annoy every marketing guru with a perfect smile and a £2,000 course. They keep telling you to “niche down.” Pick one thing. One medium. One subject. One vibe. Become the “dog portrait watercolor lady” or the “minimalist ceramic mug guy” and nothing else. Just grind that single little…
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Digital Marketing for Creatives 