Your Audience Isn’t Ignoring You: They’re Confused (And Honestly? That’s On You)
Okay. Take a breath. Put down the Canva template. I see you over there, posting another “I’m so grateful for this creative journey” shot of your desk with a coffee mug that says something like “Make Stuff That Matters.” Cool. Great. But nobody’s buying. Nobody’s booking. And you’re starting to think the algorithm hates you,…
Stop Trying to Pick One Lane. You’re an Artist, Not a UPS Driver.
I need to say something that’s gonna annoy every marketing guru with a perfect smile and a £2,000 course. They keep telling you to “niche down.” Pick one thing. One medium. One subject. One vibe. Become the “dog portrait watercolor lady” or the “minimalist ceramic mug guy” and nothing else. Just grind that single little…
How to Price Your Work Without Having an Existential Crisis (Every Single Time)
Okay. Let’s talk about the thing that keeps you up at 2:47 AM, staring at the ceiling, questioning every choice you’ve ever made. Pricing. You made a thing. A painting, a print, a handmade chair, a poem you put on a nice coaster. It’s good. You know it’s good. But now comes the part where…
Your Pretty Portfolio Isn’t Paying Your Rent. Let’s Fix That.
You know what most creative portfolios are? Art galleries with no prices and no staff. Just pretty pictures on a white wall. You walk through, go “hmm, nice,” and then walk out without spending a dime. That’s your website right now, isn’t it? I’m not trying to be mean. I’m trying to wake you up.…
Canva vs. Custom Branding: A Waste of Time, Money, and Your Fragile Ego
Look. You’re a creative. An artist. A writer. A person who makes things that didn’t exist before. And now someone, probably an algorithm or a well-meaning friend with a side hustle, told you that you need a “brand.” Not a brand like Coca-Cola or Nike. A brand like… you. On the internet. With colours and…
You’re Making Art, Not a Spreadsheet. But Guess What? You Still Need a System.
I’ve been doing this a long time. Talking into mics. Sweating in my office/studio. Convincing myself that if I just willed my writing into the universe, people would magically find it. Spoiler alert: They don’t. They’re busy. They’re scrolling past your life’s work to look at a guy putting guacamole on a hot dog. Here’s…
You Made a Thing. Now You’re Hiding Behind the Couch. Let’s Talk About That.
Hey. Yeah, you. The one with the finished manuscript in a drawer. The painting facing the wall. The album recorded on a laptop that nobody’s heard except your cat. I see you. You’re not lazy. You’re not untalented. You’re terrified. And I respect that more than you know, because I spent the first ten years…
Selling Isn’t Gross. Begging Is. Here’s the Difference.
Alright. Let’s talk about the thing that makes you want to crawl under your thrifted wool blanket and never emerge. Selling. I can feel you tensing up already. You’re an artist. A creator. You make things that come from the soft, tender underbelly of your soul. And now some marketing ghoul wants you to put…
Stop Yelling Into the Void: A Smarter Way to Market Your Creative Work
Apologies for appearing in your inbox on a Sunday, but there’s something I’ve been meaning to say. Something I need to get off my chest. There’s this moment, maybe you’ve had it, where you’re staring at your work. A painting, a manuscript, a half-finished idea that feels like it matters. And then the thought creeps…
You Made a Thing. Now How the Hell Do You Get Anyone to Look at It?
Alright, sit down. Take a breath. Put down the tiny paintbrush or the fifth draft of your tragic backstory for a minute. I’ve been doing this for a long time. Talking into a microphone. Grilling people who’ve seen the mountain top. And let me tell you something nobody tells you in your fancy MFA program…
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Digital Marketing for Creatives 