You Didn’t Become a Creative So You Could Spend Your Life in a Spreadsheet
So here’s what’s been rattling around in my head this week. And I want to warn you, this one’s a little personal. This one’s a little close to the bone. Because I’ve been thinking about the word “creative.” And I’ve been thinking about how much of my life I’ve spent not being creative, even though…
Instagram Is Not Your Audience. It’s Where Some of Your Audience Currently Hangs Out.
Alright, let me just… let me get settled here. I remember when my cat used to sit on the windowsill. He’d do that thing where he stares at a bird and his jaw does that weird chattering thing like he’s trying to speak bird but he forgot the language. Which is honestly how I feel…
You’re Probably Marketing to Other Creatives Instead of Customers
Alright, let me set the scene for you. I’m sitting here, right? It’s late. I’ve got a laptop that’s running hot enough to grill a panini on, and I’m staring at my analytics. And I’m feeling that specific brand of low-grade despair that only comes when you realize you’ve been doing something incredibly stupid for,…
The “I’m Too Busy” Delusion: Why Your Martyrdom is Making You Broke
(Mic taps. Chair squeaks. Sound of someone rifling through papers they don’t actually need.) Alright. Let’s talk about the big one. The mother of all creative delusions. The lie that keeps us exhausted, underpaid, and secretly terrified at 2 AM when we can’t sleep. Here it is: “I’m too busy doing the actual work to…
The “I Don’t Want to Bother Anyone” Cop-Out: Why Your Politeness is Bankrupting You
(Chair creaks. Deep exhale. Sound of a lighter flicking.) Alright. Third installment. We’re getting into the squishy stuff now. The fear. The imposter syndrome dressed up in a cardigan and calling itself “politeness.” Let’s rip the band-aid off. Alright. Let’s talk about the most self-destructive, passive-aggressive, utterly infantile lie that we creatives tell ourselves on…
The “You Wouldn’t Get It” Trap: Why Your Vagueness is Costing You Rent Money
(Door creaks open. Mic feedback. A long, uncomfortable pause.) Let’s talk about the creative’s favorite security blanket. The shield we hide behind when we’re too scared to actually put ourselves out there. It’s called The Mystique. You know the type. You go to their website, if they even have one, and it’s a headshot of…
The 12-Like Nightmare: Why Your Masterpiece is Invisible and Your Ego is Lying to You
(Record scratch. Heavy sigh. Coffee mug hits the desk.) Alright. Let’s talk about the soul-crushing, uniquely modern hell of pouring your entire existence into a project, posting it into the digital void, and getting… checks phone… twelve likes. Twelve. And three of those are from your mom, one is from a bot selling crypto, and…
The Dark Forest – Where do creatives go to play?
Last weeks post received a lot of interest and I had a lot of people asking me just where they could create their own Dark Forest… so here’s a very quick run-down with a re-cap for those who’ve just dropped in today. You know that feeling. The one where you post something you actually care…
This Digital Ghost Town and Where the Hell We’re All Hiding
You ever get the feeling you’re screaming into a void, but the void is just screaming back at you in the same five phrases it scraped from some other void? That’s not just your standard-issue existential dread, folks. That’s the “Dead Internet Theory,” and it’s less of a theory and more of a “have you…
Nobody Buys Your Book Because It’s Good
That headline probably annoyed someone. Good. Because it’s one of those ideas that feels offensive right up until you realise it’s mostly true. Every writer likes to believe there’s some invisible force keeping score. Somewhere out there is a cosmic librarian, quietly rewarding quality. You write the best book, you get the biggest audience. Justice…
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