Selling Isn’t Gross. Begging Is. Here’s the Difference.
Alright. Let’s talk about the thing that makes you want to crawl under your thrifted wool blanket and never emerge. Selling. I can feel you tensing up already. You’re an artist. A creator. You make things that come from the soft, tender underbelly of your soul. And now some marketing ghoul wants you to put…
Stop Yelling Into the Void: A Smarter Way to Market Your Creative Work
Apologies for appearing in your inbox on a Sunday, but there’s something I’ve been meaning to say. Something I need to get off my chest. There’s this moment, maybe you’ve had it, where you’re staring at your work. A painting, a manuscript, a half-finished idea that feels like it matters. And then the thought creeps…
You Made a Thing. Now How the Hell Do You Get Anyone to Look at It?
Alright, sit down. Take a breath. Put down the tiny paintbrush or the fifth draft of your tragic backstory for a minute. I’ve been doing this for a long time. Talking into a microphone. Grilling people who’ve seen the mountain top. And let me tell you something nobody tells you in your fancy MFA program…
Top Tool Tuesday :: PasteBar
Alright. Settle down. No, really. Settle down. I’m serious. Put your phone down for like four minutes. I know you’re doomscrolling. I know you’ve got that half-empty coffee from this morning that you’re gonna microwave for the third time. Just… listen. I gotta talk about something called Pastebar. Yeah, I know. The name sounds like…
Your Bio Is Boring. Here’s How to Unf*ck It.
Alright. Hey. Yeah, you. The one with the “award-nominated multidisciplinary creative” in your Instagram bio. Sit down. I need to talk to you about something that’s been making me irrationally angry for like fifteen years. Your bio. Your artist statement. The little block of text under your name that you spent four hours on and…
You Don’t Have a Traffic Problem, You Have a Trust Problem
I want to talk about something that has been eating at me. And if you are an artist, a writer, a musician, or anyone who has spent the last five years staring at a little glowing rectangle in your hand wondering why you feel like a vacuum cleaner salesman instead of a creative person, I…
Top Tool Tuesday :: ConvertKit, Kit, Whatever You Call It, It Actually Works for Creative People
I need to tell you about an email platform. I know. I know how that sounds. Like I’ve become the guy who talks about email platforms at parties. I haven’t. I still have some dignity. Barely. But here’s the thing. For years, I used whatever email service was easiest. Mailchimp, mostly. Because that’s what everyone…
I Moved My Newsletter. Here’s Why You Should Care (Or Not. Whatever.)
Look, I did something. I moved my email newsletter. From one platform to another. Riveting stuff, I know. Try to contain your excitement. The platform I was using? Fine. The platform I’m on now? Also fine. But slightly more fine in a way that matters to me and, presumably, to you if you’re someone who…
Your Offer Isn’t Clear. That’s The Problem.
I was on a call the other day with someone who wanted me to help them figure out why their thing wasn’t selling. Their course. Their program. Their whatever. And they sent me all this material, the website, the emails, the sales page, and I read it, and I read it again, and then I…
Top Tool Tuesday :: Avoiding The Tool Trap
Look, I’m gonna tell you something. And I need you to really hear me, okay? Because this is important, and I’ve been thinking about it a lot lately. Probably too much. That’s kind my thing. You’re an artist. A creative. You make things. And somewhere along the line, someone convinced you that you also need…
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Digital Marketing for Creatives 