Marketing Musings – Competitor Analysis or…
The Ghost in Your Studio: Why Ignoring Your “Competitors” is Killing Your Art (And How to Actually Look at Them Without Vomiting) Alright. Alright, settle in. So, I’m in the office, right? Prepping for a thing, and my brain’s doing that thing it does, the hamster wheel of dread. Not the “why am I here”…
Top Tool Tuesday :: Ship It!
The universe has a cute way of reminding you to do something. I rotated this thing that stores assorted stationary items and I saw this sticker… and the dust. The Ship It Journal: Or, How to Outrun the Demon in Your Drafts Folder Alright. Settle in. Coffee’s burnt, brain’s buzzing, and I’m looking at my…
Marketing Musings – Email Marketing #1
(The sound of a kettle screaming, then being yanked off the burner. The familiar, angry sigh. A stool scrapes across the floor.) Alright. Let’s talk about the most unsexy, terrifying, essential piece of all this. You’re making your art. You’re following the advice. You’re on the platforms, you’re doing the dance, you’re finding your little…
Insta and Substack
(The following should be read in the frantic, slightly bewildered tone of a man who has just discovered a new door in his own house and isn’t sure if it leads to a sunroom or a panic room.) OKAY. SO. Look, I’m aware. I’m aware of the… the presence of it all. The digital footprint.…
Top Tool Tuesday :: Answer The Public
So I’m sitting here in the office, staring at a blank page. Again. It’s not even a page, it’s a screen. A glowing rectangle that’s judging me. The cursor is blinking like it’s got a nervous tic. And I’m supposed to be a “creative.” A writer. Someone with ideas. Right now my biggest idea is…
Marketing Musings – Finding Your Audience #1
(The sound of a single, slightly out-of-tune guitar note plucked, held, then fading into a grumble. Chair creaks. Coffee mug slams down, not in anger, but in punctuation.) So. You made a thing. You painted it, wrote it, recorded it, sculpted it, coded it, podcasted it. It’s done. It’s the best thing you’ve ever made.…
Happy Holidays
(The low hum of a space heater, the clink of a spoon against a ceramic mug. A long, contemplative silence.) Hey. It’s me. So. The lights are up on the houses. The weird, inflatable yard decorations are either charming or vaguely threatening, depending on the street. There’s a pervasive smell of cinnamon and pine needles…
Top Tool Tuesday :: Photopea
Alright. So. I was trying to do a thing. My publicist – I have one of those now, weird, I know – sends me this photo she wants me to use for some event. It’s me, but there’s a… a plant. Growing out of my head. Like, a literal philodendron is emerging from my temple.…
The Portfolio That Sells: How to Curate Your Work So Buyers Can’t Look Away
Alright. So. I was talking to a painter friend the other day. Brilliant person. Makes these… these haunting landscapes, right? Like if a memory had a smell and the smell was old rain. Gorgeous stuff. And she’s like, “Andy, I’m posting every day. I’m doing the reels, the TikTok dances with my paintbrushes, the whole……
Top Tool Tuesday :: Discord
Hey. It’s me. So. I was talking to a comic the other day – young guy, very online – and he’s telling me about his “Discord server.” And I’m like, “Great, you’re into medieval role-playing? LARPing? Cool.” And he just stared at me like I’d asked if his dial-up modem was working. Turns out, it’s…
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Digital Marketing for Creatives 