Digital marketing for Creatives Newsletter
The Newsletter. Yeah, I Started One. Don’t Make It Weird. Look, I know what you’re thinking. Not another newsletter. Like we don’t have enough noise in our lives. Like the universe was really crying out for one more person with a newsletter and an opinion about everything. I get it. I really do. But here’s…
The Noise: Why Your Art Is Disappearing Into The Void (And It’s Not Your Fault)
Alright. Sit down. Grab your coffee. Pet your dog if you have one. We need to talk about the screaming. Not literal screaming. Although, if you’re an artist right now, you’ve probably done some of that into a pillow. I’m talking about The Noise. The endless, deafening, soul-crushing roar of the internet. You spent three…
Top Tool Tuesday :: Beehiiv
Your Newsletter is Your Survival Kit. Here’s Why: Alright, settle down. I’m making coffee. You want some? It’s dark roast. It’s fine. So I’m sitting here, in the office, and I’m thinking about panic. Specifically, the low-level, ambient panic I see in the eyes of every creative person I talk to right now. The writers,…
Email Lists for Artists: How to sell prints or commissions to a warm audience without feeling ‘salesy’
Look, I get it. You’re an artist. You’re a creative. The last thing you want to hear from some rando on the internet, or in this case, me, a rando with a blog and a lot of opinions about stuff, is that you need to be doing more marketing. The word itself feels gross, right? It…
Post-Launch “Clean-Up”: The 5 essential tasks
(A deep, weary exhale. The sound of a chair creaking. A long pause.) Okay. So you did it. You launched the thing. The book is out in the world, whimpering softly on virtual shelves. The prints are shipped, the last “thank you” email is sent. The collection is live. The adrenaline that felt like mainlining…
Top Tool Tuesday :: A Round-Up
(Opens mic, adjusts it. Leans in. Sighs heavily.) Okay. Look. We need to talk about marketing tools. I know, I know. Your eyes just glazed over. You’re an artist, a writer, a creator, not some… social media strategist in a Patagonia vest sipping a $14 matcha latte. The thought of learning another platform makes you…
Pre-Order Campaigns That Don’t Require Daily Hustle
(The sound of a mic being adjusted, a heavy sigh, maybe a sip of something. A pause.) Okay. Look. So you finally did it. You climbed the mountain. You fought the demons. You finished the damn thing. The novel. The painting series. The album. It’s there. It’s real. It’s a miracle. You should be lying…
Top Tool Tuesday :: Gumroad
(The sound of mic fuzz, a chair creaking, a long, beleaguered sigh.) Okay. So. I was talking to a painter friend the other day. A good person. Makes these anguished, beautiful little landscapes. Like if Bob Ross had a nervous breakdown in a Home Depot parking lot. And she’s telling me, you know, she’s got…
The Art of Not Shouting Into the Void (Or, How to Stop Alienating Your Actual Audience)
Look. You’ve made a thing. A beautiful, weird, soul-spilling thing. A novel that defies genre, a painting that whispers secrets, a song that cracks open chests. It’s the best part of you, given form. So you do what you’re told. You go to the digital town square, Instagram, your mailing list, that website you hate…
Top Tool Tuesday :: Content Calendar Tools
Alright, so you’ve got through the January introspection, good for you, you didn’t buy the kettlebell or the soul-crushing app, and now you’re staring at the year ahead and thinking, “I should probably… organize my thoughts. Put them on a calendar. But I don’t want to pay some tech-bro SaaS company $29 a month for…
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Digital Marketing for Creatives 