Digital Marketing for Creatives

Look, I did something. I moved my email newsletter. From one platform to another. Riveting stuff, I know. Try to contain your excitement.

The platform I was using? Fine. The platform I’m on now? Also fine. But slightly more fine in a way that matters to me and, presumably, to you if you’re someone who actually wants to receive emails from me without them ending up in some digital abyss where emails go to die.

The new platform is called Kit. Used to be ConvertKit, which sounded like something you’d use to convert a van into a tiny home or maybe a cult recruitment tool. They rebranded. Simplified. Dropped the “Convert” because, I’m guessing, they realized not everyone wants to feel like they’re running a conversion optimization sweatshop. Some of us just want to send emails to people who actually want to read them. Radical concept, I know.

I won’t bore you with the details of why I switched. The details are boring. Trust me. It involved migrating subscribers, updating DNS settings, and approximately forty-seven moments where I stared at my screen wondering if I’d accidentally deleted my entire audience. I didn’t. You’re still here. Congratulations to both of us.

But here’s the thing that’s actually interesting.

If you’re not subscribed to this newsletter, and maybe you’re not, maybe you just stumbled onto this blog post because you were avoiding something else, which I completely understand, now might be the time to get on board. Not because I switched platforms. That’s my problem, not yours. But because when you subscribe, you get something.

A free PDF of my book. Digital Marketing for Creatives: Email Marketing.

Now, I know what you’re thinking. “Oh great, another marketing book. Just what I need. Something to sit on my hard drive next to the other 400 PDFs I downloaded and never opened.”

I hear you. I’ve been you. I am you.

But here’s the difference. This book isn’t some 300-page manifesto written by a guy in a hoodie who’s never actually made anything except spreadsheets. It’s a guide. A practical one. About how to use email marketing to actually support your creative work without letting it consume your entire life. Which, if you’re anything like me, is the eternal struggle: how do I tell people about the thing I made without spending so much time telling people about the thing I made that I never actually make another thing?

That’s what the book gets into. And it’s yours. Free. Just for signing up for the newsletter. This is book is currently for sale on Amazon for hard cash. But it’s yours, free, if you subscibe to my newsletter.

What’s the newsletter like? Once a fortnight. Straight talk. No guru nonsense. No “I made six figures doing this and so can you” energy because that’s exhausting and also probably not true. Just real conversations about how creative people can market their work in a way that doesn’t make them want to throw their laptop into a river.

So if you want the book, subscribe. If you don’t, don’t. I’m not going to chase you around the internet about it. Life’s too short. I’ve got emails to send and, hopefully, things to make that aren’t just more emails about emails.

The signup form is here.

Either way, appreciate you reading this far.

Now go make something. Or go take a nap. Both are valid.