Emails. They are so important irrespective of your business. The ROI still outperforms most forms of digital marketing. Here are 15 tactics to help build your emai list.
1. Create Compelling Content
Content is King! So said Bill Gates way back in 1995, and it still stands. If you content adds value to your target audience, they will be engaged, and if they’re engaged you have a greater chance of converting them to customers. For example, you can develop in-depth guides, informative materials, or useful articles that add real worth to your readers.
Giving away something valuable for free, exclusively to them, encourages visitors to sign up for more valuable content. This can be enhanced further by offering lead magnets such as free ebooks, webinars, or templates in exchange for email addresses. The effective content of a lead magnet should directly help prospects and should be built using sound research to prove authenticity. Always add value, and people will remain engaged.
2. Optimized Sign-Up Forms
Having an email sign-up form that is easy to fill out and prominently placed can significantly increase your subscriber rate. Just make it as simple as possible.
3. Use Pop-Up Forms
Pop-ups can be a little annoying in some people’s minds, but if you deploy them strategically so they don’t impact on the user experience, people will still be likely to sing-up to your email newsletter.
4. Offer Content Upgrades
Offering a content upgrades is a little bonus for visitors who are reading our content. For example, if they’re reading a blog post about healthy eating tips, you might offer them a downloadable recipe book as a content upgrade. This encourages them to give you their email address in exchange for additional helpful content.
5. Host Webinars or Events
Webinars are a great way to enlarge your email list and simultaneously build up an area where you are an expert for your subscribers. When the participant enrolls in your webinar, they submit their email addresses, which enables you to continue the conversation going forward.
6. Run Contests or Giveaways
Everyone wants to win something. Contests and giveaways are engaging ways to encourage people to sign up for your email list. Offering a prize can motivate a large number of entries. Make email submission a part of the entry process, and consider using a social sharing component to increase the reach of your contest.
7. Leverage Social Media
Send your followers to your email sign-up landing page on social media. You can also share the favours subscribers get—for instance if they get special offers or exclusive content. Then, remember to add a sign-up form.
8. Create Landing Pages
Specific landing pages designed for capturing emails is highly effective. These pages should be straightforward and focus on a single call to action, such as signing up for a free trial or downloading a guide.
9. Use Exit-Intent Pop-Ups
These exit pop-ups occur when visitors are about to change the web page. They are efficient by providing an extra chance to persuade visitors to become subscribers. These pop-ups become more fascinating by offering gifts like discount codes or free ebooks.
10. Offer a Newsletter
Offering newsletters is the perfect channel to create a bullet-proof connection and add value to your subscribers’ mailing list. Through curating a regular set of content with a promise of industry updates, tips, and the latest news, you can reach out for regular subscribers who can get the updates straight in their mail inboxes.
11. Guest Blogging
Reach a larger audience by writing guest posts for already established popular blogs in your industry. Add a call-to-action at the end of your guest blog that invites readers to subscribe to your email list, which will generate more subscriptions, and you give more valuable content in exchange for their email addresses.
12. Use Lead Magnets
Lead magnets such as eBooks, white papers, or solo videos are powerful delivery tools for obtaining email addresses. Make it free and collect contact details. Allow these helpful resources to be free in exchange for contact details.
13. Run Facebook Lead Ads
Facebook Lead Ads are designed to collect lead information, such as email addresses, without taking users off the platform. This minimizes the friction in the sign-up process, making it easy and fast for users to subscribe. (This obviously applies only if your audience are on Facebook.)
14. Offer Free Trials or Samples
Free trials or samples would attract prospects who want to try your product or service and provide your contact information. This approach is critical in growing your email list and allows individuals to experience your products, thereby creating interaction and, thus, future sales.
15. Cross-promote with Partners
Partnering with other brands or influencers with a similar target audience multiplies your reach and helps you gain the email list faster. Through the cross-selling of specific items like content, offers, and events, parties get to access each other’s customers.
There can be joint social media posts, co-authored content, or webinars where the participants must register with their email addresses to attend.
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Digital Marketing for Creatives 
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