Digital Marketing for Creatives

Let’s imagine we’re going to create a blog post for our newly created blog. As tempting as it is just to sit down and start thumping the keys, a structured process will help us create the type of content that engages with our target audience. This is the process we should be following:

1. Research and Planning

   Identify your target audience and their preferences.

   Conduct research on the topic to gather relevant information and data.

   Outline the main points you want to cover in your content.

2. Craft a Compelling Introduction

   Hook the readers with an attention-grabbing opening or a thought-provoking question.

 Clearly state the purpose of your content to set reader expectations.

3. Develop the Body

   Organise your content into coherent sections or subtopics.

   Provide valuable information, supporting evidence, examples, or statistics to back your claims.

   Use a logical flow to guide readers from one point to the next.

4. Include Visuals and Media

   Incorporate relevant images, charts, infographics, or videos to complement the text.

   Visuals help break up long blocks of text and make the content more engaging.

5. Address Your Audience’s Needs

   Tailor the content to address your audience’s pain points or interests.

   Offer practical solutions or valuable insights that your audience can apply.

6. Craft a Strong Conclusion

   Summarise the main points of your content in a concise manner.

   End with a call-to-action (CTA) that encourages readers to take the desired action.

7. Editing and Proofreading

   Revise and edit your content for clarity, coherence, and consistency.

   Check for grammar, spelling, and punctuation errors.

   Ensure that your content flows smoothly and is easy to understand.

8. Optimise for SEO (Search Engine Optimization)

   Use relevant keywords strategically throughout the content to improve search engine visibility.

   Optimise meta tags, meta descriptions, and headings for SEO purposes.

9. Promote and Share

   Share your content across relevant platforms, such as your website, blog, social media channels, and email newsletters.

Encourage readers to share your content with their networks.

10. Monitor and Analyze

    Track the performance of your content through analytics tools.

    Analyse reader engagement, click-through rates, and other metrics to measure the content’s success.

By following these steps, you can create high-quality and engaging content that resonates with your target audience, drives traffic, and achieves your content marketing goals.

It seems like a lot of work, but in reality you will pull this together quite quickly. This type of structure will apply if your writing a blog or a Facebook post. Other content like Instagram or Tik Tok we’ll cover later.